What Is n8n and Why Businesses Are Switching to It

n8n is an open-source workflow automation platform that connects different apps and services together — similar to Zapier or Make, but with more flexibility and no per-task pricing that scales out of control.

For businesses, this means automations that would otherwise require custom development can be built visually, tested safely, and maintained without ongoing engineering costs.

Common use cases include syncing leads from web forms into a CRM, automating social media publishing, and triggering internal notifications when specific events happen — all without a developer manually intervening each time.